A Linguistic Study of Multilingual Private Signs in Puregold QI Central in Quezon City, Philippines

    Introduction Linguistic Landscape is the study of written languages in public spaces. Linguistic landscape study as characterized by Shohamy and Gorter (2019) refers to the “attention to language in the environment, words, and images displayed and exposed in public spaces”. The linguistic landscape is a developing language theory and a recent popular field within sociolinguistics. LL study is “a welcome development in sociolinguistics, for it expands the range of sociolinguistic description from speakers to the physical spaces in which speakers dwell and in which they pick up and leave linguistic deposits” (Blommaert, n.d.). The importance of the linguistic landscape as a research tool is highlighted by Gorter (2013). Since LL analysis provides a diagnostic of the language situation of a certain area it certainly includes questions of language diversity, multilingualism, the dominance of languages, and language policies. In conclusion, the Linguistic landscape is the a...